Inspiration Pools for Ideation

Tap into pools of ongoing inspiration on topics relevant to your brand, to trigger content ideas for yourself.

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DIFM

Do It For Me. Something you’ll learn to sell to influencers, publishers, podcasters, and anyone you want to collaborate with.

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Creators To Follow

My list of top content creators you can follow to learn the ‘art of crafting’ - so your ideas have the best chance of performing well online.

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Build an Inspiration Bank

These inspiration bank examples will help you craft your ideas better while executing them across channels.

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Shameless Repurposing Across Platforms

How to tactfully post a Linkedin article on instagram or a Tweet as a TikTok, opportunities are endless here!

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Shameless Repurposing Within A Platform

When content is relatable, it performs. Learn to re-create  and repurpose it.

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Market Research 101

These basics will help you interpret information and make sound decisions for business, marketing, brand or other specialisations.

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Media Fundamentals

Everything from terminology, basic concepts and measurement methods, to overcoming major challenges in media.

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Brand Purpose Done Right

Understand the concept of brand purpose and learn how to define a brand purpose - for any brand - with an easy to use template.

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Must-know Marketing Frameworks

Created by Dan White (author of The Smart Marketing Book) these are the frameworks every marketer should know, whether they’re leading an established brand or working with a startup.

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