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Strategy Advisory

Get proven marketing expertise that delivers real results for your brand

Need marketing consulting on critical projects but don’t want to hire internally or engage an agency? We can help.

What we provide

 

Effective marketing proven to yield business results

 

Marketing research based on real human insights

 

Better value with a lean but experienced team

Our Services


MARKETING STRATEGY

End-to-end marketing strategy development, deployment and optimisation.
BRANDING STRATEGY 

Decode culture, consumer, and category to build irresistible intrigue into your brands.
COMMUNICATIONS STRATEGY

Unlocking the brand narrative to drive effectiveness
CONSUMER RESEARCH

Observing and applying the spoken and often unspoken behaviour and motivations.
GET IN TOUCH

Our Services


MARKETING STRATEGY

End-to-end marketing strategy development, deployment and optimisation.
BRANDING STRATEGY 

Decode culture, consumer, and category to build irresistible intrigue into your brands.
COMMUNICATIONS STRATEGY

Unlocking the brand narrative to drive effectiveness
CONSUMER RESEARCH

Observing and applying the spoken and often unspoken behaviour and motivations.
GET IN TOUCH

Meet our Chief Consultant

 

Rahul Chawra is the Founder and Chief Consultant of Decode Strategy Labs. He has spent 15 years partnering with leading multinational companies to work on brands from top global, regional and local companies. Working closely with CMOs and marketers at all levels as a strategist, he has lived through the pains and glories of the industry. 

Rahul has served as a council member for the Institute of Advertising (Singapore), and has judged multiple industry effectiveness shows including the Effies. He has also won multiple creative and strategy awards and mentored several successful strategists and marketers throughout his career.

Organisations I’ve worked at

Organisations I’ve worked at

Brands I’ve consulted for

Brands I’ve consulted for

Past consultation projects


Innovation sprints to develop NPD and brand extension pipelines
Go-to-market planning for infant formula brand
War-gaming to anticipate competitors’ next move
Planning and executing overall brand and consumer research with CI teams
Planning challenger brand strategy

VIEW WORK PORTFOLIO

Past consultation projects


Building marketing launch-pack for a startup War-gaming to anticipate competitors’ next move
Innovation sprints to develop NPD and brand extension pipelines Planning and executing brand and consumer research with CI teams
Go-to-market planning for infant formula brand Planning challenger brand strategy

VIEW WORK PORTFOLIO

Get in touch

Let’s talk strategy over coffee (or tea).
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