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MARKETING ACADEMY

Earn your seat at the marketing decision table

Discover how a strategic approach to marketing can elevate your brand (and your career) in just 4 weeks.

MARKETING ACADEMY

Earn your seat at the marketing decision table

Discover how a strategic approach to marketing can elevate your brand (and your career) in just 4 weeks.

Why this course matters

Strategic Marketing Course



USD 300

Estimated course duration: 4 weeks

SIGN UP NOW
Learn from real-world examples

Designed by marketing professionals with input from senior industry leaders.
Master the fundamentals

Cover the basics that matter across marketing mix, research, and media.
Evolve your career

Transform from a marketer who executes to one who strategises.

Other key takeaways

Learn how to avoid marketing strategies proven to be ineffective
Know the difference between big picture versus unnecessary details
Learn how to incorporate predictive marketing in your campaigns
Overcome the common traps you might encounter in your marketing career

Strategic Marketing Course



USD 300

Estimated course duration: 4 weeks

SIGN UP NOW
Learn from real-world examples

Designed by marketing professionals with input from senior industry leaders.
Get 2 x 45 mins one-to-one sessions

Discuss your goals, challenges and growth plans with the Chief Consultant of Decode
Evolve your career

Transform from a marketer who executes to one who strategises.

Learn how to avoid marketing strategies proven to be ineffective

 

Know the difference between big picture vs unnecessary details

 

Learn how to incorporate predictive marketing in your campaigns

 

Overcome the common traps you might encounter in your marketing career

 

Who this course is for

 

Marketing Executives & Managers

Learn to transform your marketing mindset from execution-based to strategy-led.

 

Senior Marketers

Enrich your experience with industry best practices and learnings from marketing science.

 

Learning & Development Managers

Instill rigour, marketing science, and industry best practices into your marketing teams.

 

Career Switchers

Make a smooth transition to marketing from related industries (e.g. research, advertising, media, PR).

What you’ll learn

MODULE 1

STRATEGIC MARKETING MUST-KNOWS

Review the essential terminology and tools for analysis that form the foundation for strategic marketing across all aspects of the marketing mix.

MODULE 2

DIAGNOSIS – TRACKING AND ANALYSIS

Find out how to conduct your regular marketing analysis in a thorough and output focused manner, and how to determine your effectiveness-led KPIs.

MODULE 3

RECOGNISING GOOD & BAD STRATEGY

Learn the essence and steps involved in marketing strategy through proven examples and frameworks used for decades by industry leaders.

MODULE 4

MARKETING MIX 1 – PRICING DEEP DIVE

Go deep into the more fundamental levels of the marketing mix - starting with pricing strategy and how to improve your pricing approach.

MODULE 5

MARKETING MIX 2 – DISTRIBUTION DEEP DIVE

Learn to develop a better understanding of the complexity around distribution, and how to measure, evaluate, and manage the distribution challenge.

MODULE 6

MARKETING MIX 3 – NEW PRODUCT DEVELOPMENT

Get to know the process of new product development, its limitations and ways to do it well – as well as lessons from marketing science.

MODULE 7

MEDIA - AN INTEGRATED APPROACH

Discover the key measures that matter and what makes them so critical, and the most recent learnings from within media that help make planning more predictable.

MODULE 8

EVIDENCE-BASED DECISION TREE

This module brings together all the learnings from the entire course. We go step-by-step from how to classify your brand and set objectives, to evaluating its performance and what decisions to make in various situations.

What you’ll learn

MODULE 1

STRATEGIC MARKETING MUST-KNOWS

Review the essential terminology and tools for analysis that form the foundation for strategic marketing across all aspects of the marketing mix.

MODULE 2

DIAGNOSIS – TRACKING AND ANALYSIS

Find out how to conduct your regular marketing analysis in a thorough and output focused manner, and how to determine your effectiveness-led KPIs.

MODULE 3

RECOGNISING GOOD & BAD STRATEGY

Learn the essence and steps involved in marketing strategy through proven examples and frameworks used for decades by industry leaders.

MODULE 4

MARKETING MIX 1 – PRICING DEEP DIVE

Go deep into the more fundamental levels of the marketing mix - starting with pricing strategy and how to improve your pricing approach.

MODULE 5

MARKETING MIX 2 – DISTRIBUTION DEEP DIVE

Learn to develop a better understanding of the complexity around distribution, and how to measure, evaluate, and manage the distribution challenge.

MODULE 6

MARKETING MIX 3 – NEW PRODUCT DEVELOPMENT

Get to know the process of new product development, its limitations and ways to do it well – as well as lessons from marketing science.

MODULE 7

MEDIA - AN INTEGRATED APPROACH

Discover the key measures that matter and what makes them so critical, and the most recent learnings from within media that help make planning more predictable.

MODULE 8

EVIDENCE-BASED DECISION TREE

This module brings together all the learnings from the entire course. We go step-by-step from how to classify your brand and set objectives, to evaluating its performance and what decisions to make in various situations.

Syllabus

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Syllabus

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Course format


8 modules of pre-recorded content; learn at your own pace
Certificate upon course completion
Final exam (multiple choice questions) conducted at the end of the course
Downloadable course materials
Practice quiz conducted at the end of each module
Course content fully accessible for 120 days

Course format


8 modules - 45 lessons Downloadable course materials
Certificate upon course completion Pre-recorded content, learn at your own pace
Final exam (multiple choice questions) conducted at the end of the course Course content fully accessible for 120 days

What industry leaders say about the course

Prince Thomas

Head of Marketing
Bankbazaar.com

"For all marketers starting their careers when there is a growing obsession with short term sales results, this course will help them acquainted to thinking long term and on all aspects of marketing. I highly recommend this course for all digital marketers."

 

Duncan Robertson

Head of Marketing
Karana Singapore

"A brilliant course for young marketers. Simple, concise & accessible. Clear strategic principles made relevant with real world examples. No excuses!"

Vangie Hu

Vice-President of Marketing,
Atome

"The best marketing encyclopaedia to help fresh marketers to appreciate wide spectrum of marketing and build solid foundation, and refresh/inspire marketing veterans on certain key concepts, especially the bad or good strategy section."

RP Singh

Founder & CEO
CINFLUENCERS.ai

"I haven’t seen a more complete marketing course than this one. This will definitely help build a strong foundation for strategic marketers. Each module is meticulously designed to give a complete perspective on the subject. There is a perfect balance of strategic inputs and actionable frameworks. A much needed one for marketers of this new age."

Puja Agarwal

Lecturer of Marketing, Hamburg School of Business Administration

"It's like all core and elective Marketing MBA courses packed into one! - Comprehensive, holistic, backed with both scientific findings and years of industry experience. This course ensures that your marketing understanding is backed by solid, effective strategy linked to your business goals, instead of just focusing on day-to-day tactical decisions like ad campaign optimization."

Ankita Thakur

Head of Marketing
The Stakeholders Company, TSC.ai

"One of the most insightful and extremely relevant marketing courses available. Great intro to marketing fundamentals; very thorough, well organized, and easy to grasp. Filled with practical knowledge and real life examples for you to apply the learnings into your current roles. Highly recommended for people with limited marketing experience and those switching industries."

Meet your instructor

 

Rahul Chawra

Founder & Chief Consultant, Decode Strategy Labs

Rahul has spent the past 15 years partnering with leading multinational companies on strategic marketing, brand management, consumer research and communication projects.

 He has worked with top global, regional and local brands including Unilever, Procter & Gamble, Kraft Heinz, Mead Johnson Nutrition, GSK, Kelloggs, Marico, Allianz, Castrol, Ceat, Aqua, IPL, Marigold, and Karana, and has won several marketing and advertising awards throughout his career.

Rahul now works independently with brands, consultancies, agencies and marketing professionals in his role as chief consultant of Decode Strategy Labs (Singapore).

Industry Awards

Take the first step to earning your seat at the marketing decision table

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FAQ

More question?

Drop us an email at [email protected]