https://decodestrategy.com/perspectives/ Essays from Decode Strategy Labs — long-form, story-led, built on evidence we made ourselves. en-GB Decode Strategy Labs Tue, 25 Aug 2026 09:00:00 +0800 https://decodestrategy.com/perspectives/og-perspectives.png https://decodestrategy.com/perspectives/ https://decodestrategy.com/perspectives/buying-ai-is-not-a-strategy/ https://decodestrategy.com/perspectives/buying-ai-is-not-a-strategy/ Tue, 25 Aug 2026 09:00:00 +0800 Why record spending on AI is producing almost no growth — and what the few who are winning did instead. An essay by Decode Strategy Labs.